Connection Platform
Profiles, friendships, messages and groups. The internet became social because it could connect people who were previously apart.
Why We Build
Reforming social media.
knoot starts from a simple belief: digital spaces should help people connect, meet and take responsibility for the communities they shape.
MG
A rebellion for human digital space.
We are not building another feed to keep people busy. We are building knoot because social media should help people belong, meet, organize and live more together, not drift further apart.
From Max: Cybercrime and impersonation made the trust problem personal for me. But the reason we build is broader: social media has lost too much of its social purpose. Verification and safety matter because they protect the space where real connection can happen.
Digital space needs a different direction.
At the beginning, social media was a promise: finding friends, reconnecting with people, building groups and sharing life. It was about connection. Then feeds became optimized, content became faster, louder and more focused on attention. Social infrastructure turned into entertainment.
Today, another layer has arrived: fake news, impersonation, bots, deepfakes and AI slop make it harder to know what is real. For many people, social media no longer feels like closeness. It feels like pressure, comparison and isolation.
Entertainment Platform
Feeds, likes, creator content and short videos turned social media into a stage. Attention became more important than relationships.
Isolation Platform
When the feed mostly compares, polarizes and keeps us hooked, it creates the opposite of connection: more consumption, less real togetherness.
Why this matters to us.
We see how digital spaces can help people. But we also see how they break: when identities are copied, trust is abused, fake profiles cause real damage and affected people feel like no one is truly responsible.
At the same time, social media has moved from a social meeting point to a permanent entertainment machine. You are always connected and still feel less connected. You see more people and compare yourself more. You consume more life instead of living more life.
The problem is not one feature. It is the direction.
A better platform needs trust, but also healthier incentives: less passive consumption, more agency, more meaningful interaction and more paths back into real life.
Impersonation and fake profiles
Comparison instead of connection
AI slop, bots and deepfake spam
Feeds that put attention above people
knoot is our rebellion for a social internet again: less isolation, less manipulation, more real life.
What a better social platform needs.
knoot should not promise a perfect internet. But it should start from a different point: digital spaces should strengthen human life instead of replacing it.
Trust where it protects connection.
Real-people signals, verification and anti-abuse tools should protect the community, not become the identity of the product.
Feed control instead of a black box.
People should understand and control what they see. The algorithm should not be stronger than your own will.
Real Life First.
A social app should not only create screen time. It should make meetings, conversations and real shared moments easier.
Europe, privacy, responsibility.
We build from Europe, with privacy, security and lawful cooperation as core principles, not as a later PR layer.
The first rebels.
The alpha will start small because a better social space has to be shaped with the people inside it. We are looking for people who do not want to give up on social media, but want to take it back.
Reserve an alpha spotContext sources for the development and risks of social media: Encyclopaedia Britannica, Our World in Data and the U.S. Surgeon General Advisory on Social Media and Youth Mental Health.